About Us

Daydream'in Apparel was founded in 2013 in West Palm Beach, Florida, after a leap of faith dropping out of college to chase the American Dream.

What they don't tell you about becoming an entrepreneur is just how heavy the load can get. You’ll face challenges that try to break you, some days it feels like the grind chews you up and spits you out. Even your best efforts won’t always be enough. But with grit, heart, and a vision that won't quit, you keep moving.

We didn’t give up.
Instead, we built something real, a community of family and friends supporting each other's creative paths. Daydream'in was born out of that collective energy, grounded in the culture that raised us: hip-hop, fashion, and the raw stories that shaped our lives.

In a city where that scene wasn’t always spotlighted, we created space for it.
We partnered with the city to run fashion shows.
We popped up at local events.
We hit the road, city to city, to put the brand in people’s hands.

Our style is street but it's deeper than a look.
It’s a voice.
A feeling.
A reflection of real struggle and creativity.

We’ve taken hits. Had our setbacks. Life threw curveballs that paused our momentum and led us to make a tough decision: relocating to Texas.

That move came with its own unknowns, but also new possibilities. We didn’t run from the smoke—we walked through it. Because we operate by faith, not fear. And whatever comes next, we face it with resilience.

This brand isn’t just clothes—it’s a movement of perspective, perseverance, and purpose.
Welcome to Daydream’in Apparel. Join the journey. Wear the story. Be the movement.

We’re just getting started.